Month: January 2022

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Solidarity with our fellow students in Heidelberg

We, the Stuve of the FAU, would like to express our heartfelt condolences and sympathy to all victims and those affected by the inconceivable act in Heidelberg on Monday and wish them as much strength as possible.
If the current events are particularly stressful for you, you can seek support around the clock at the Nuremberg telephone helpline (0800 111 0111) and on Tuesdays (20:00 – 0:00) at the Erlangen-Nuremberg Nightline (09131-8526660).
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Study conditions in the summer term

FAU’s plans for the summer semester are taking shape. The plan is to largely return to business as usual with comprehensive face-to-face courses – this means that the vast majority of courses in every degree program will be held in person. In this case, the right to hybrid digital connection will be dropped – but teachers will still be able to offer it.
Online teaching is possible – but mainly for formats that can be done better online than offline, that are innovative and of high quality. The individual decision here also lies with the teachers.
In every form, it must be ensured that teachers remain approachable and accessible.
Exceptions are made for international students who are unable to enter the country – no disadvantages should arise here. In addition, we will of course respond to possible regional pandemic outbreaks.
The lecture period in the summer semester begins on 25.04.2022 and ends on 29.07.2022.
More details can be found in this week’s Stuve News video, where FAU Vice President Bärbel Kopp presents a few more details about the rules for the exam period and for the upcoming semester (in german):
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Call of the city of Erlangen: “Caregivers and Helping Hands urgently needed”

The number of corona infections with the Omikron variant is increasing rapidly. The federal government has indicated that staff shortages for nursing facilities and clinics are to be expected.

The city of Erlangen and the district of Erlangen-Höchstadt with its clinics and care facilities are therefore calling for volunteers to assist, if their professional training and current employment and living situation allow it.

All relevant information can be found here.

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“Gen Z learning for FAU” by Adidas

What can the FAU learn from the targeted Gen Z marketing of a manufacturer of sports equipment and what is it actually like as a student to take part in a meeting with the university management.

If you are invited as a student to a presentation with the university management, you try to make a good impression. If the topic is also one’s own Generation Z, it could be quite strange when an Adidas manager, who is of course much older than you, presents you with studies on the behaviour of your generation. If you have also ironed your shirt to appear more like what you believe people expect you to be, you seem to fit in so perfectly that at the beginning they ask you where the attending student is – even though you have been sitting in the room for a while.
The presentation itself consisted of various marketing analyses by Adidas on Generation Z with a special focus on the topics important to Gen Z and their interests, as well as a subsequent discussion on how these methods and insights can be transferred to a university. According to the data, Gen Z is very internet-savvy, but also knows about the downsides of social media and its effects. Important issues for them are justice, climate, empowerment and sustainability. Normal advertising and marketing measures are largely seen through, the functions of products and their manufacture are given a much higher priority. Media and above all social media are used to share and collect experiences. It remains to be seen how these facts will affect FAU’s marketing strategy. Further discussions involving FAU students are planned in any case. Social media has the greatest reach and a high affinity among Gen Z, but whether newly developed marketing will have a positive effect on student numbers will become clear soon enough.